Trevin Wax on why even mundane things like going out to eat have become politicized:
Put those two developments together: (1) the idea that your consumer choices express your identity and (2) the idea that your political views are the essence of who you are. What happens next?
Everything gets politicized.
More and more people invest their shopping or entertainment with political significance. Political evangelists believe they are helping their cause by sticking with this brand instead of that one, by boycotting this designer or that retailer because they associate with heretics.